"This font gives designers the firepower they need – from greater creative freedom to typographic expression – to produce exquisitely fine-tuned typography and expressive, animated headlines. "The incredibly positive reception to Helvetica Now makes us proud to build upon this time-tested design even further," said Charles Nix, Creative Type Director at Monotype.
The variable format gives Helvetica Now users access to cutting-edge typography with design flexibility and expression, both in static instances and in dynamic applications, plus greater novelty, choice and improved digital performance. The Monotype Studio has witnessed a wave of interest and adoption of variable fonts over the past year especially as digital transformation drives home the need for both brand distinctiveness and smaller, faster fonts for quicker web load times.
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